Within the marketing world, you'll come across a lot of acronyms.
So for this class, I have chosen the most common ones.
Let's take a look at the first one.
SEO stands for Search Engine Optimization.
And I want you to think whenever you search for anything in Google,
we usually stay in the first page and rarely go into the second one.
So we apply SEO strategies
in order to position any website on the first page.
Let's take a look at an example.
By implementing effective SEO strategies,
the company's website climbed to the top of the search engine results,
leading to a significant increase in organic traffic.
Everything in the marketing world can be measured,
so we use KPI in order to measure and evaluate
the success of any project.
Now let's take a look at an example.
Increasing customer retention rate
was one of the company's KPIs,
and they successfully reached their target of 80%.
Whenever we talk about KPIs,
we have to say which KPI we're talking about
and what we are measuring.
Let's continue with CRM,
and this stands for Customer Relationship Management.
And this is a technology that allows us
to manage big databases of our current or potential customers.
Let's take a look at an example.
By implementing a CRM system,
the company streamlined its sales process
and gained valuable insights into customer preferences.
Our next acronym is CTR, which stands for Click-Through Rate.
And here what we want to know is how many people clicked
a specific link or advertisement that we're using.
Let's take a look at an example.
The new ad campaign had an impressive CTR of 5%
indicating that the creative and targeting
resonated well with the target audience.
And now we have CPC, which stands for Cost Per Click.
And this is what any advertiser pays for every click it receives
on a specific advertisement.
Let me show you how this would look in a sentence.
By optimizing the ad's relevance and bidding strategy,
the company managed to reduce the CPC
and increase its return on investment.
Finally, we have an idiom, and this one is to sunset a project.
It means that whenever we phase out or discontinue doing something.
An example would be,
after careful analysis of the project's performance,
the team decided to sunset the initiative
due to changing market conditions.
For me, this is just a nice way to say that we stopped doing something.
And now that you have learned all about acronyms,
let's put them into practice. I'm going to record a podcast
and I want you to fill in the blank spaces
in the worksheet that you can find in the resource section.
You can also find the answers in the same worksheet.
All the best.
Welcome to today's episode of English for Marketing.
In this episode, we will explore some popular marketing acronyms
and see how they apply to real life scenarios.
So let's dive in.
First up, we have SEO, search engine optimization.
Imagine you own an online store selling handmade candles.
By implementing SEO strategies like keyword search,
optimizing product descriptions and backlinks,
your website climbs higher in search engine results.
As a result, more potential customers discover your candles
and boost your online sales.
Next in line is KPI, key performance indicator.
Picture yourself managing a social media campaign for a fitness studio.
Your KPIs would include metrics like the number of new signups
or website traffic and class reservations.
By monitoring these indicators,
you gain insights into your campaign's effectiveness,
allowing you to refine your approach for better results.
Now let's talk about CRM, customer relationship management.
Suppose you are running a marketing agency
serving various clients.
Utilizing a CRM system, you organize customer data,
track communication history and set reminders for follow-ups.
This helps you to nurture strong relationships with clients,
leading to repeat business and positive referrals.
Moving on, we have CTR, click-through rate.
Imagine you're running a digital ad campaign
for a new mobile game.
Analyzing the CTR of different ad variations
allows you to identify which ones attract the most clicks.
By focusing on high-performing ads,
you can maximize your advertising budget
and drive more game downloads.
And lastly, let's uncover CPC, which is cost per click.
Suppose you're promoting a webinar for your online course.
With a CPC-based advertising model,
you only pay when someone clicks on your webinar ad.
This way, you can control your advertising costs
and ensure you're getting value for each click
that brings potential students to your course page.
And before we wrap up, there's one idiom worth mentioning,
and that is to sunset a project.
Let's say you manage a marketing team for a tech startup.
After careful evaluation, you realize that a particular ad campaign
isn't generating the expected results.
You know, it's time to sunset the project,
redirecting resources to more promising initiatives.
And there you have it,
a quick glimpse of how these marketing acronyms
and vocabulary and expressions
come to life in real-world scenarios.
Remember, understanding and applying these concepts
can make a significant difference in your marketing endeavors.
Thank you for joining me on this brief but insightful journey
through marketing acronyms.
Stay tuned for more valuable tips and tricks
to simplify your marketing strategies in our future episodes.
Until then, keep learning and growing. Bye.